3 Compelling Reasons to Adapt the Workplace Culture for Social Media

The use of social media cannot succeed unless a company’s overall culture embraces the effort.

With more employees using social media in the workplace, companies are struggling to create viable social media policies and strategies that enable staff members to use their favorite communication channels while still protecting the company’s reputation.

One big problem is that social media usage in the workplace does not always result in social engagement. Clearly, social media is a powerful tool to share information and build personal networks. But in many cases, people use social media to sling around new content or retweet the latest breaking news without any context or business relevance. Too often, the loudest mouth gets the most attention, even when what gets said is not very meaningful to drive progress for the organization.

In that sense, social media is both a blessing and a curse. Of course social media adoption is inevitable, so companies need to strike the proper balance in how they create a workplace culture for proper social media usage. Outright bans or prohibitions don’t work because employees are already on social platforms in their personal lives. More importantly, customers are choosing social channels to tell the world about their consumer experiences and to contact companies directly to address their problems.

Continue Reading at Entrepreneur.com

Social Assurity